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Technical audits, crawlability, indexation and Core Web Vitals.
Technical SEO Consulting
Your website should bring in customers, not just look good.
Most service businesses invest in a website that potential customers never find. I build organic growth systems powered by technical SEO, site architecture, search intent, structured data and ongoing optimization so your website becomes a measurable revenue asset.
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Website architecture built around search intent and conversion.
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Local SEO, Google Business Profile and structured data.
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Monthly reporting, continuous improvements and a growth roadmap.
The real problem
The expensive mistake is not having a bad website. It is having an invisible one.
For years, businesses were sold an incomplete version of web design: build a WordPress site, launch it, and wait for customers to show up. In reality, many companies end up with a website that looks presentable, but has no technical structure, no search strategy and no reliable path to organic traffic.
The outcome is predictable: the domain goes live, the site gets ignored, Google struggles to understand it, and the business keeps relying on referrals, social media or paid ads to bring in every new lead.
A website without SEO is like printing a million premium brochures and locking them in a drawer.
The issue is not design. The issue is the invisible infrastructure: how the site is built, what Google can crawl, which search intent each URL serves, how fast the experience is, what local trust signals it sends, and whether the website can actually create measurable business opportunities.
How Google thinks
Google does not evaluate your website like a person. It evaluates it like a system.
Before Google can rank a business, it needs to understand three things: whether the site can be crawled, whether the content matches real search intent, and whether the business shows enough authority and trust in its market.
Pillar 01
Crawlability and indexation
If Google cannot access and understand your pages, it cannot rank them. We review robots.txt, XML sitemaps, 404 errors, redirects, canonical tags, crawl depth and pages that may be blocked from search.
Pillar 02
Intent and relevance
SEO is not about repeating keywords. It is about building pages that answer commercial, local and informational searches with clear structure, useful content and a logical path to conversion.
Pillar 03
Authority and trust
Google looks for internal and external signals: structured data, local consistency, helpful content, an optimized business profile and a brand that is active and credible in the service area it wants to rank for.
Proprietary System
Organic Growth Engine™: a methodology designed to turn your website into a client acquisition channel.
I do not sell random tasks or disconnected SEO hours. I implement an organic growth operating system that brings together strategy, site architecture, technical SEO, content and monthly performance tracking.
Organic Growth Engine™
A framework built for service businesses that need more than a good-looking website. They need a digital infrastructure that captures existing demand, ranks for high-intent searches and turns visits into calls, forms and real business opportunities.
Tools Used
- Google Search Console
- Google Analytics 4
- Screaming Frog
- PageSpeed Insights
- Google Business Profile
- Schema.org
- Ahrefs
- Semrush
Technical SEO
A clean foundation for crawlability, indexation, speed, security and performance.
Site Architecture
A structure built around services, locations, categories and buyer search intent.
Local SEO
Google Business Profile, Maps visibility, geographic signals and local consistency.
Content
Pages and articles designed to capture traffic from searches with real buying intent.
Schema
Structured data that helps Google understand your business, services and relevance.
Reporting
Monthly tracking of visibility, CTR, leads, calls and technical improvements.
Phase 1
Deep Diagnostic
Technical audit, indexation review, speed analysis, Core Web Vitals, current architecture, existing content, local profile and positioning opportunities.
Phase 2
High-Impact Fixes
We prioritize the issues that block growth the most: indexation, heading structure, duplicate pages, weak URLs, internal linking, metadata, images and mobile performance.
Phase 3
Semantic Expansion
We design new pages, content assets and topic clusters around search intent. AI-supported workflows help accelerate production while preserving technical judgment and strategic supervision.
Phase 4
Monthly Optimization
We measure what matters: visibility, queries, CTR, rankings, calls, forms and opportunities. The system is adjusted month by month to defend rankings and expand organic reach.
Strategic Judgment
How I work
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I do not sell hours.
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I do not sell backlinks.
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I do not sell packages.
Every recommendation has a priority.
Every action has a business reason.
Every report leads to a next step.
Strategic SEO Audit
Before investing in monthly SEO, you need to know exactly what is holding your website back.
This is not a free call or a surface-level review. It is a strategic diagnostic with findings, priorities, a roadmap and a clear implementation recommendation.
What gets reviewed
- Crawling and indexing status: robots.txt, sitemap, blocked URLs, orphan pages and coverage issues.
- Information architecture: page hierarchy, headings, internal linking and click depth.
- On-page SEO: titles, meta descriptions, canonicals, duplication, search intent and semantic structure.
- Speed and Core Web Vitals: mobile performance, visual weight, stability, initial load and improvement opportunities.
- Local SEO: Google Business Profile, geographic signals, NAP consistency, services, categories and city-level opportunities.
- Structured data: Schema.org markup for local business, services, FAQs, articles and core entities.
- Growth roadmap: technical priorities, recommended content and monthly action plan.
Audit deliverables
| Deliverable | Purpose | Expected outcome |
|---|---|---|
| Technical audit | Identify hidden issues blocking visibility. | Prioritized list of problems and recommended fixes. |
| Keyword research | Find commercial and local search opportunities. | Opportunity map by service, city and search intent. |
| Strategic roadmap | Organize the work by impact and difficulty. | 90-day action plan and 12-month growth direction. |
| 1-hour strategy session | Walk through findings and recommended decisions. | Clarity to decide what should be implemented next. |
Professional SEO Report
This is the type of SEO reporting clients receive.
Professional SEO should not feel like a confusing task list. It should give business owners a clear diagnosis, a focused action plan and a measurement system they can actually understand.
Initial SEO Audit
Technical status, critical issues, opportunities and prioritized fixes.
Growth Plan
Keyword opportunities, recommended pages, content direction and site structure.
Monthly SEO Report
Improvements, rankings, CTR, leads, calls, speed, visibility and next steps.
Technical SEO Consulting Services
Strategic SEO consulting for businesses that need visibility, structure and consistent execution.
Every service is part of a larger growth system. The strategy is not about doing everything at once. It is about implementing the work that helps your website get found, understood and chosen by the right customers.
Service
Technical SEO
Fixing crawl issues, indexation problems, performance gaps, sitemaps, robots.txt, canonical tags, redirects, site structure and Core Web Vitals.
Service
Local SEO
Optimization of Google Business Profile, categories, services, service areas, local signals and location-based pages designed to attract nearby customers.
Service
Website Architecture
Strategic planning of pages, topic clusters, hierarchy, internal linking and conversion paths for your most valuable services.
Service
SEO Content
Service pages and articles built around search intent, topical authority and real market opportunities your customers are already searching for.
Service
Structured Data
Schema.org implementation to help Google understand your business, services, FAQs, articles and key entities with greater precision.
Service
Monthly Reporting
Tracking of technical improvements, queries, CTR, rankings, growing pages, leads and the priorities that should guide the next month.
Engagement Model
First, we diagnose. Then we implement. Then we optimize month after month.
This model is built to reduce risk, prove value early and create a sustainable organic growth asset instead of depending only on paid ads to generate new business.
Strategic SEO Audit
$250 USD
A complete diagnostic for businesses that need to understand exactly what is limiting their current visibility.
- Technical SEO audit
- Initial keyword research
- SEO roadmap
- Strategic review session
- 100% credit applied if you start the first month
SEO Growth Retainer
$399 USD/month
Monthly implementation of the Organic Growth Engine™ for businesses that want to fix, grow and measure their organic visibility.
- Priority technical SEO fixes
- On-page SEO and site architecture
- Google Business Profile optimization
- Structured data implementation
- 4 to 6 content assets per month
- Executive monthly report
Growth Plus
From $699 USD/month
For businesses with multiple locations, stronger competition or the need for deeper production, tracking and strategic support.
- Higher content production volume
- City or service-level landing pages
- Advanced conversion optimization review
- Monthly competitive review
- Extended growth roadmap
- Priority strategic support
Audit Cases
Trust is built by showing the thinking, not by making empty promises.
This section is designed to grow with real audit work. The goal is not to invent vanity metrics, but to document the starting point, the diagnosis, the fixes made and the month-by-month evolution.
Technical audit: website with limited search visibility
The audit identifies crawl issues, weak heading structure, pages competing for the same intent and missing structured data. The roadmap prioritizes technical fixes, service page reorganization and local SEO optimization.
- Before: website live with no clear organic growth strategy.
- After: structure prepared for indexation, measurement and expansion.
- Next step: content built around commercial intent and target locations.
Monthly report: visible improvements and clear next steps
The monthly report explains what was fixed, what improved, which pages gained visibility, which queries triggered impressions and which actions should be implemented in the next cycle.
- Speed and mobile experience improvements.
- On-page corrections and new content opportunities.
- Tracking of forms, calls and organic search queries.
Strategic Leadership
The specialist behind the strategy
I am Patricia Franco G., a Technical SEO consultant specializing in site architecture, organic visibility and growth systems for service-based businesses.
I work directly on every audit, strategy and implementation. I do not outsource diagnostics or sell generic SEO packages. Each project is built around a technical roadmap designed to improve visibility, strengthen your website structure and support sustainable business growth.
I work with a limited number of companies so I can stay personally involved in the analysis, implementation and ongoing optimization of each project.
Patricia Franco G.
Technical SEO & Organic Growth Consultant
Blog
Strategic content for business owners who want to understand how Google visibility is built.
A practical library on technical SEO, site architecture, indexation, local visibility and organic growth. Each article is designed to explain real business problems and help you make smarter decisions about your website.
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Frequently Asked Questions
Clarity before you invest.
Is the SEO audit required before starting a monthly plan?
Yes. The audit gives us a clear picture of your website’s current condition, identifies what is blocking growth and prevents generic SEO work. If you decide to move forward with a monthly retainer, the audit fee is applied as a credit toward your first month.
How long does it take to see SEO results?
It depends on your website’s technical health, your market, your competition and your current domain authority. The first step is usually to fix the technical foundation. From there, we measure growth through impressions, search queries, CTR, rankings, calls, form submissions and qualified opportunities over the following cycles.
Do you also build websites?
Yes, but not as a standalone “pretty website.” A new website should be built as SEO infrastructure from the beginning: site architecture, speed, content structure, semantic hierarchy, structured data, conversion paths and proper measurement.
Do you use artificial intelligence?
Yes. I use AI as an operational tool to accelerate research, structure and content workflows. Strategy, technical supervision, SEO judgment and final decisions are not automated without professional review.
What type of businesses do you work with?
I work with businesses and founders who understand that a website should generate real business opportunities, not just look good. My work is built for service-based companies, local businesses, independent professionals, B2B firms and brands that want to turn Google visibility into a measurable growth channel.